![]() ![]() are larger file sizes (they “weigh more”).For a website like yours, you may prefer crisp PNGs, even if it means sacrificing some loading time. If you are a photography website, for example, even the smallest downgrade in quality can make a difference for your audience. Simply put, you can reduce the size of the image while maintaining the quality. Unlike JPGs, PNG compression is lossless. The PNG file type holds more data than a JPG. Web pages with lots of images (image galleries and albums, e-commerce catalogs, etc).Large-sized rectangle masthead and hero images.So, if you have a large file and compress it down to a lighter JPG for the purposes of faster load time, you won’t be able to then reverse the file and “get the quality back” down the road. That said, lossy compression is permanent. In most cases, you won’t even be able to tell the difference. The file approximates or estimates the data using a smaller representation to determine the whole. In short, lossy is a type of compression where the file discards some of the content. The only way to do this is to compress the file. So, if you want to have a large image on your site, you need to make your large-sized image a smaller format. Think about it like a sliding scale – the larger the image the slower it loads. JPG is a great file format for large images that load fast. You want a clear image, and you want it to load fast. But what about the best image file type for websites? Think about what you want in an image from a technical perspective on your site. You need to weigh the style, filter, subject matter and more. When it comes to choosing images for your website, you have a lot to think about. We won’t be discussing jpg vs jpeg in today’s post, though after almost a decade in the industry, I still find myself switching between the two. How to Choose The Best Image File Type for Your Website ![]()
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